10 Ways To Increase Your Product Page Conversion Rate In A Shopify Store

You have a great-looking store but no sales. If you are in this situation, you are not alone. And surely, there is a reason why your ecommerce store is not converting—it has to be your product page.

In this article, I'll show you how to increase the conversion rate of your Shopify product pages. You'll learn:

• 10 tactics that will increase your product page conversion rate
• The key elements of a product page

Finally, I am confident that you will be able to make changes to your product pages and successfully increase sales.

What Is the Basic Content of a Product Page?

Before we get into how to increase your Shopify product page conversion rate, let's look at the fundamental components of one. These may seem obvious to you, but you should not be surprised to learn that many dropshippers and e-commerce entrepreneurs do not have all of the components that improve Shopify conversion rates.

1. Product Headline

A product headline is the product title. While this is true for all sellers, how the title is written makes a significant difference in performance.

Consider these two:

• Red rubber shoes.
• Red Rubber Sneakers for Basketball, Tennis, Soccer and Other Sports

The second option is more likely to perform due to two factors: search engine optimization and consumer perception. If you use the second product title, your link is more likely to show up in Google Search than if you only used the term "red rubber shoes."

Why? Because you never know whether someone will use the words basketball, tennis, or soccer in their search terms.

If a person finds himself on your product page, the term "red rubber shoes" has little bearing on his purpose. But when someone hears the word basketball, they may think, "I play basketball," or "My son plays basketball." If so, you're giving him a better reason to consider purchasing what you're offering.

2. High-Quality Product Images

High-quality product images can significantly boost your website's conversion rate. Consider your product image to be your store display, similar to how a physical store displays its best products in a glass case or shoes in racks.

 

High-Quality Product Images

In a physical store, customers can inspect a shoe by picking it up and examining it closely. However, in the online world, this isn’t possible. Therefore, you must compensate by showing your product from multiple angles in separate images.

Characteristics of Excellent Product Images:

• Clear and high resolution
• Large image per angle
• The product must be centered within the frame
• Must have bright and contrasting colors
• A white or solid-colored background is ideal

Product images are often available from your supplier. If they don't have enough, you can always request additional photography. You can also hire someone online to edit the images for clarity and professionalism. Flair.ai is an excellent free tool for creating better product images.

Product Descriptions that Increase Conversions

Your product descriptions should be standardized to maximize their effectiveness. Start with an opening paragraph that serves as your pitch, explaining why the consumer should buy this product.

The next section should be a bulleted list of features and benefits, briefly explaining what makes your product unique.

Finally, include a call-to-action—either ask the consumer to add the product to their cart right away or inform them of your other current offers, such as bundles, discounts, and so on.

You can create compelling product descriptions using tools like WriteSonic or, if you know how to use it effectively, ChatGPT.

Product Price

The product price should be large and easily visible on the screen. For desktop users, the price must appear on either the left or right side of the image, beneath the title. For mobile users, ensure that the price is either below or above the product image.

Consumers should not have to search for the price—it must be immediately visible, as it is a critical factor in their decision-making process. If you're running a sale, consider displaying the original price along with the sale price, or include it in the photo for easy viewing. Make sure to highlight any price reductions prominently.

Using Product Reviews to Optimize Conversion Rates

Product reviews lend credibility to your store. Without them, a consumer will likely hesitate before making a purchase. If you don't currently have product reviews, there are several strategies you can use to obtain them, which we will discuss in the following section. Utilizing product reviews is an excellent way to improve the conversion rate of your Shopify store.

10 Ways to Increase Product Page Conversion Rates for Shopify Stores

1. Attractive and Professional Images

The first thing a customer notices in your store is the product image. As a result, you must make every effort to present your product in the best possible light.

Tips for Enticing Images:

• Use multiple images that show the product from different angles, particularly for toys and gadgets.
• Use a standard background - as a dropshipper, you must maintain consistency in all of your product images. It gives your store an organized and professional appearance.
• Avoid dark tones; we only recommend dark backgrounds and tones for products of the same nature, such as horror products. Dark tones can also be used for coffee and chocolate products, as well as professional items such as drones and camera accessories, but not for anything else. As much as possible, your images should be vibrant.
• Use infographics: Take the time to create an infographic about your product. For example, if you're selling a toaster, use a tool like Canva to draw some lines pointing to the features, and then type some words summarizing each one. Infographics are widely known to increase Shopify conversions.
• Show a lifestyle by including images of products that a person is currently using. If you're selling a coffee mug, show someone holding it. Customers are more responsive to images like these because they can visualize themselves using the product.

Sometimes your supplier may not have the images you require. Whatever you do, don't copy an image from another seller. It is unethical, and doing so opens the door to a world of legal problems.

2. Video and GIF Animations

Videos attract more attention and can better explain your products. Furthermore, videos enable you to imbue your products with personality. The product becomes more appealing to potential customers, resulting in a significantly higher conversion rate.

Tips for Creating Product Videos:

• Show the product in use - Similar to images, nothing beats seeing a product in action in a video. Show what it can do. Better yet, show the product being used in an exaggerated manner. This is why many TV commercials show their products in extreme conditions to demonstrate their durability and ability to withstand abuse.
• Show or tell the features and benefits - The image above is a video (I just took a screenshot of it), and if you watch it, you will notice that the drone has foldable arms, lights, and can fly from your hand. The video also shows that it comes with a controller that allows you to connect your phone. Your phone will then function as the drone's camera monitor.
• Keep the video short - if possible, keep it under one minute. People get bored easily, so keep it concise. Avoid unnecessary clips and shots. Concentrate on what is important.
• Record in full HD; do not record video ads in low resolution. Always use at least a 1080p recording device.

Making a video can be expensive. If you have a large number of products, you don't need to create a video for each one. Instead, you can use still images to create a video. You can use various types of intro and outro animation to move products into and out of the frame.

If you use images, make sure to highlight the product's benefits. You can also include multiple still images of the same product in different colors to demonstrate that you have variations. For example, you can "fly" still images of the same shoe in different colors into the frame.

If you have user-generated content (UGC) videos of the product on TikTok or Instagram, you can use the ReelUp app to integrate them into your Shopify product page. This also helps to provide social proof for your website.

3. Engaging Ad Copy

The ad copy is one of the most important aspects of your ad. You may have a video or a high-quality image, but your words must also be sufficiently persuasive.

Tips for Writing Advertising Copy:

• Use a strong headline, which serves as your product's title. Make sure the headline clearly states what the product can do. Here is a good example: "Anti-Mosquito Children's Protective UV Light Repellent."
• Solve a problem - The body of the copy should present the product in a way that solves or prevents a problem. If your product is a mosquito repellent (such as those with UV lights), make sure to explain what problem it solves. You can say, "Goodbye to mosquitos forever." As you can see, this statement informs the reader that the mosquito repellent effectively eliminates the mosquito problem.
• Focus on benefits - While it is important to mention features, make sure to back them up with actual benefits. It does not make sense to simply state that your product has a 10,000 mAh lithium battery. Instead, say something like, "It lasts four days in use with no need to charge." If you say it like this, the customer will immediately assume that he does not need to charge the device frequently.
• Appeal to emotions - It is wise to appeal to your reader's emotions. Try to combat feelings of fear or greed. For our mosquito product, you could say something like, "Thousands of children die each year from dengue." "Do not let this happen to your children." Just be sure to back this up with data.

4. Clear Shipping and Refund Policy

Many dropshippers avoid providing clear shipping and refund policies. They attempt to hide these details behind a specific page, which is not recommended.

Why Is This Necessary?

You're not Amazon. Amazon has millions of customers who are already aware of the protection they can expect. People are not as familiar with the buyer protection offered by your store.

At the very least, include a statement at the bottom of your product page informing the customer what to expect. You can state something like "We process refunds within seven days." or "No questions asked!"

Advantages of Transparency in Shipping and Refunds:

• Customers understand what to expect from shipping: Customers are more likely to purchase if they know when they will receive the item. They don't like waiting in the dark. If you specify a shipping time, such as 15 days, customers who buy from you will not bother you with updates.
• Customers understand whether shipping is charged or free: If a customer understands that they must pay $3 for shipping and is willing to pay it, you will see fewer cart abandonments.
• They feel a "guarantee" if there is a refund process in place: Buyers feel more secure knowing they can request a refund if something goes wrong.

You do not have to include your entire refund policy on the product page. You can include a simple line such as "read our refund policy here" and then link to your refund policy page for your customer to read.

Some argue that clear shipping timelines and rates are a bad idea, but we disagree. It is better to be honest than to lie. You will have no problems dealing with a customer who understands your shipping and refund policies and orders. If you lie, you will face a slew of problems from dissatisfied customers in the future.

5. Product Transparency

Product transparency means being open and honest about what you sell. Usually, this information is already included in your list of product features. However, this is not sufficient. You are responsible for informing consumers if your product can cause harm, which you can do by including a "warning" section.

Examples of What You Could Mention:

• Ingredients and chemicals used to produce the product
• Batteries, hazards, and flammable substances or risks
• Environmental Impact of Your Product
• Recycling, energy consumption, and sustainability issues

Why bother determining a product's country of origin? You should because customers have the right to know what they are purchasing, how a product may endanger them or their children, and how a product affects the environment.

Product transparency is difficult to communicate, but it must be available on your supplier's product pages. If you are unsure, please ask.

Furthermore, people are more likely to purchase environmentally friendly products. So, if you sell items online and get them from a supplier, be sure to ask if they use recyclable plastic or biodegradable materials.

Another thing you can do is include standard warnings. For example, if you know your product uses lithium batteries, include a section explaining how to handle or dispose of them properly. This simple section will encourage customers to take action by demonstrating that you care about their health, safety, and the environment.

In essence, you must provide critical information to your customers about your products. Product transparency can greatly benefit your brand. In some countries, it is the law, so you should comply or face legal consequences.

6. Handling of Objections

Good salespeople understand that buyers have a variety of objections. In a face-to-face sales environment, this should be simple to address because you have the opportunity to address a customer's concern. But what about dropshipping? You must address the objection based on assumptions because you will never speak with your customer.

Common Objections from Buyers:

• The product is prohibitively expensive.
• I don't need this right now.
• There are other options in the market, but I do not have the budget to purchase this right now.

Even if you include a chat box on your product page, customers are unlikely to use it. They won't bother asking. As such, you must address this objection on your product page.

Ways to Handle Objections:

• The product is too expensive: Show website visitors a price comparison with other sellers. Furthermore, you can tailor your marketing efforts to emphasize the value proposition rather than the price. Write your product description in a way that makes the reader believe they're getting a good deal.
• I don't need this right now: Present your product in a way that solves a problem or gives the reader a reason to need what you're selling. For example, a person may not require a drone right now, but if you can demonstrate the experience and fun, you are giving the site visitor a reason to purchase, which is to have a meaningful experience with friends or family.
• There are other options on the market: Compare your product to the features and benefits of other products. You can create a table of comparisons or points of emphasis that distinguish your product from the competition.
• Budget may be an issue: Offer discounts or buy-now-pay-later programs. If you offer a discount, make sure it doesn't last too long—set a time limit for when the discount will expire to encourage your site visitor to make the purchase right away.

7. Use of Feedback or Ratings

Feedback and ratings are important social proofs that you should use to increase your conversion rate on the product page. This can be challenging if you have yet to sell anything. Fortunately, there are ways to demonstrate feedback that did not originate from your sales.

How to Use Feedback or Ratings:

• Some Shopify apps allow you to import customer feedback from your supplier, particularly if the supplier is an AliExpress seller. In this process, you are simply transferring AliExpress reviews to your store. AliReviews is one app you can use, but there are many others to choose from.
• Encourage your customers to leave reviews. For example, you could give them a 10% discount on their next purchase if they leave customer testimonials for their purchases. This encourages your buyer to leave a review, which is important given that only a small percentage of buyers leave reviews.

From here, you can begin collecting reviews for your product, resulting in social proof. Of course, only offer a discount for the first review so as not to significantly reduce your profit margins. Social proof boosts the conversion rate on your landing page significantly.

 

8. Endorsement from Influencers

Another, albeit more expensive, way to increase conversions is to include influencer endorsements on your product pages. Big companies have no problem doing this—it's not uncommon to see LeBron's face on Nike's ecommerce site, right?

How to Include Influencer Endorsements:

• Pay an influencer: Pay an influencer to model for your product, ask them to post it on Instagram with a positive blurb or comment, then screenshot that post and add it to your product page.
• Offer a free product: Offer an influencer a free product and do the same as the first method, but without paying cash.

On your product page, include that screenshot in both the product description body and the product image carousel. Make certain that it cannot be overlooked by a site visitor. In addition, include a caption that tells the reader who this influencer is and where to find their social media accounts. That alone not only boosts the overall Shopify conversion rate, but it also drives more traffic to your online store via the influencer post.

It's difficult to find an influencer willing to do this for your business. This will cost you money, but you must see this as a positive investment in your store's credibility.

If you're just starting out with your ecommerce business, I recommend working with an influencer and using their images in your hero banner, landing page, and some of your product pages. You can make a deal with the influencer to take multiple photos showcasing various products.

By doing this, you won't have to pay multiple influencers for various products. Simply work with one person and make the most of it. As you progress and make more sales, you will have more funds to use in your influencer campaigns.

9. Fear of Missing Out (FOMO) Tactics: An Effective Strategy for Conversion Rate Optimization

FOMO, or fear of missing out, is a psychological phenomenon in which many people want what others have. It's a form of keeping up with the Joneses.

FOMO Techniques You Can Apply:

• Countdown timer with limited free shipping: Set a timer for limited-time offers to create urgency.
• Limited-time discount: Offer discounts that expire soon to push customers to purchase quickly.
• Discounts for early birds and new product launches: Reward those who purchase early with special offers.

You can use Shopify apps to set up a countdown timer. For example, it is a timer that you set, such as for a three-day sale. Anyone who visits this product page will see a countdown that represents the time until the sale ends, making the site visitor want to buy it right away.

Some countdown timers are sophisticated. For example, you could use a countdown timer to offer a sale on each product for only 24 hours. This countdown timer can detect IP addresses.

If Customer A from America visits your website for the first time, he will see a 24-hour countdown timer. He returns 12 hours later, only to discover that he has only 12 hours left to take advantage of the deal.

Meanwhile, if Customer B from America or another country visits your store after Customer A, he or she will see the same 24-hour period. Essentially, this countdown timer handles each site visitor differently.

You do not need to purchase this software right now; you can use simpler versions. As an alternative, you can simply include a banner in your store hero or on the product page. However, manually announcing the sale on each product page is time-consuming.

Fortunately, many Shopify apps allow you to create banners that appear on both regular web pages and product pages. Download these Shopify apps and use them to create FOMO in your product page marketing strategy.

10. Hard-to-Resist Offers

Finally, make offers that are difficult to resist. A product discount is one, especially if the discount is substantial. A common strategy is to raise your price to twice your intended selling price and then reduce it by half to make it appear as if the product is on sale for 50% off.

How to Implement Hard-to-Resist Offers:

• Example of Price Manipulation: Assume you're selling a product that costs $25 in China. You want to sell it for $50, with a profit margin of $25. Instead of selling it for $50, offer it for $100 and then reduce the price to $50, giving the customer the impression that they are receiving a 50% discount—a difficult offer to refuse.
• Buy one, get one free on bundled products: Offer a free item with purchase to entice customers.
• Large discounts or massive price cuts: Create the illusion of a great deal by offering significant discounts.
• Money-back guarantee: Offer a risk-free purchase option to boost customer confidence.
• Buy one product and receive a percentage discount on your next purchase: Encourage repeat business with a discount on future orders.
• Free shipping: Offer free shipping as an incentive to complete the purchase.

There are numerous other ways to accomplish this. I recommend that you look for your competitors and then offer what they aren't offering. Furthermore, keep an eye out for what other companies are offering—you will learn some great marketing strategies that you can apply to your own products.

Do they provide free shipping? What do their e-commerce websites look like? The ecommerce industry is competitive, but that isn't always a bad thing. You can learn a lot from your successful competitors by observing and imitating them.

Final Thoughts

What are the next steps from here? I recommend that you review your product pages and see if you have the ten components that increase your average conversion rate. If not, I strongly advise you to begin working on it.

It is not necessary to include all ten conversion rate optimization strategies. For example, it is unnecessary to hire an influencer for each product. What matters is that you begin working on each conversion rate optimization strategy until you have implemented as many as possible.

Many Shopify store owners struggle with this; keep in mind that split testing and analyzing user behavior on your site is essential for determining whether a conversion rate optimization technique works or not. Use Google Analytics or LuckyOrange to gain insights into the customer journey.